Internet Marketing

                                        What  is Internet Marketing




Internet is obviously one of the greatest invention of our time,it is not wrong for one to refer to this age as the internet age.The internet has one way or the other affected the way we live on earth.Today,people are using the internet as a medium to carry out one or more commercial activity. Almost everyone is involved in e-commerce,which is buying and selling of various goods and service via the internet.These people who are making large sums of money buying and selling stuff are called on-line entrepreneurs.This on-line business is huge because of the large number of people using the internet all over the world.

Understanding the meaning of internet advertising and marketing

Internet advertising is any advertisement that is done using internet as a medium.this involved the use of banners,social network like facebook,twitter,linked in,google+,use of website and pay per click ads and so on.
Internet marketing is the creation of awareness and needs of goods and services using internet as a medium. When people realized that they  can make a lot of money on the internet,they decided to advertise and sell their goods and services on their websites.They also started to create awareness through blogging about their products and services.

Affliate Marketing

Affliates are not involved directly in the selling of goods and services.They promote other peoples products and service through a particular link on their website,blog or any other place they own on the internet and earn money through clicks they are able to get from visitors of such sites.Internet marketing also includes e-mail marketing,acticle writing,blogging,search engine optimization and many others.

Advantages of marketing via the internet

There is no boundary when you are promote goods and services on the internet.You catchment area is the whole world.Since millions of people are using the internet,you can always reach many people at the same time.

Internet advertising is very cheap considering the fact that you are reaching large number of people from different continents at the same time.

Internet advert last forever unlike other advertising media that are deleted or have life span.

Disadvantages of Internet Marketing

Customers cannot see and touch the product you are selling.
Security is a problem with internet marketing.People cannot really trust somebody they have not seen face to face.They don't feel secured purchasing anything on the internet.e-commerce websites are doing everything possible to make on-line buying and selling secured.

In conclusion,the advantages of buying and selling goods on-line are more than the disadvantages.